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| The Cineroleum |
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| Original Petrol Station Facade |
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| Beautiful Vintage Chairs |
One of the most exhilarating elements of Pop Up events, is their ability to take a conventional activity and transform it, by placing it in a unique environment. This is typified by the recent Pop Up Cinema, Cineroleum, that has been entertaining film lovers in an abandoned petrol station in Clerkenwell. The location and venue are certainly unconventional, as is the idea of street side cinema for the average audience, but it’s a spectacular experience that takes the concept of cinema to a new level.
Cineroleum has primarily been constructed using donated and found materials. Popcorn, paper tickets, elaborate signage and flip-down seats, have been recreated to provide the excitement of a familiar experience. Enclosed by an ornate curtain strung from the forecourt garage roof, The Cineroleum has hosted screenings from sundown for four nights a week. With a programme of off-beat classics to celebrate the social experience of watching the big screen, stars from Buster Keaton to Barbarella have flickered, danced and shot their way across The Cineroleum screen as life passes by as normal on the Clerkenwell Road just a few feet away.
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