The Humble Pop Up shop...or is it just all science...?

The Pop Up shop is it just a big science experiment...?

The problem with these overpowering feelings of guilt: They get in the way of the dopamine that would normally flood your brain when you browse for clothes, try them on, and buy them. So retailers need to come up with a way to "short-circuit" your brain. And that's where the pop-up store comes in!


"Guilt is running so high these days that many people are simply not going into stores in order to avoid the temptation to buy, retail executives say... In response, some brands are trying to catch consumers off-guard with new outlets for selling. Ittierre is considering having some brands open pop-up stores—boutiques that exist for a few weeks or months—in unexpected parts of European and U.S. cities that aren't traditional luxury shopping districts. The idea is that pop-ups may not activate the psychological barriers that prevent shoppers from entering traditional stores."