The Pop Up shop is it just a big science experiment...?
The problem with these overpowering feelings of guilt: They get in the way of the dopamine that would normally flood your brain when you browse for clothes, try them on, and buy them. So retailers need to come up with a way to "short-circuit" your brain. And that's where the pop-up store comes in!
"Guilt is running so high these days that many people are simply not going into stores in order to avoid the temptation to buy, retail executives say... In response, some brands are trying to catch consumers off-guard with new outlets for selling. Ittierre is considering having some brands open pop-up stores—boutiques that exist for a few weeks or months—in unexpected parts of European and U.S. cities that aren't traditional luxury shopping districts. The idea is that pop-ups may not activate the psychological barriers that prevent shoppers from entering traditional stores."
Sunday, 6 November 2011
Wednesday, 2 November 2011
Sunday, 30 October 2011
Light calligraphy by Kaalam...
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Exploring the gestures and movements of calligraphy, nantes-based artist kaalam (aka julien breton) has created a body of work that uses hand-held light and long-exposure photographic techniques to capture the transient form within a real setting. Often utilizing urban or historical sites as his three-dimensional canvas, the self-taught artist creates his own latin-based alphabet that heavily draws from traditional arabic and eastern calligraphy. Arresting and provocative, the floating light forms are not mere superimposed subjects but display a direct engagement with the surroundings.
The capturing process, which can take as long as ten minutes, requires a choreographed movement which kaalam practices before hand in heavy repetition. different colours of 'ink' is achieved through pigmented gelatin which is applied directly onto the lamps. None of the photographs are retouched or edited, illustrating the laborious process in a single shot.
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